The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations
Davies, Eric (Marketing consultant)2018
Books, Manuscripts
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, this book is a dynamic collection of tools, techniques and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
Main title:
The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations / Eric Davies, Nick Smith and Brian Salter.
Author:
Imprint:
London : Teach Yourself, 2018.
Collation:
475 pages : illustrations (black and white) ; 22 cm
Notes:
Originally published: as Marketing in 4 weeks. 2015.
Audience:
Specialized.
ISBN:
9781473683976 (pbk)
Dewey class:
658.8
LC class:
HF5415
Local class:
658.8
Language:
English
Added title:
BRN:
2237985