How to write a marketing plan
Westwood, John, 1947-2016
Books, Manuscripts
Find it!
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Main title:
How to write a marketing plan / John Westwood.
Author:
Westwood, John, 1947-, author
Edition:
Fifth edition.
Imprint:
London : KoganPage, 2016.
Collation:
ix, 175 pages : illustrations (black and white) ; 22 cm.
Series title:
Notes:
Previous edition: 2013.
Audience:
Specialized.
ISBN:
9780749475710 (pbk)
Dewey class:
658.802
LC class:
HF5415.13
Local class:
658.802
Language:
English
BRN:
1583666