Marketing management : analysis, planning and control
Kotler, Philip1972
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Place reservation for Marketing management : analysis, planning and controlMain title:
Marketing management : analysis, planning and control / Philip Kotler.
Author:
Edition:
2nd ed.
Imprint:
Englewood Cliffs ; London : Prentice-Hall, 1972.
Collation:
xiv,885,xviiip : ill. ; 25 cm.
Notes:
Previous ed. 1967.Index.
ISBN:
01355738909780135573891
Dewey class:
658.8
LC class:
HF5415
Local class:
658.8
Language:
English
Subject:
Index terms:
Marketing
BRN:
1128520
Find it!
Total copies: 1
Available: 1
Place reservation for Marketing management : analysis, planning and control