Hegarty on advertising : turning intelligence into magic
Hegarty, John2011
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Place reservation for Hegarty on advertising : turning intelligence into magicWritten by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands.
Main title:
Hegarty on advertising : turning intelligence into magic / John Hegarty.
Author:
Imprint:
London : Thames & Hudson, 2011.
Collation:
224 p. : ill. ; 23 cm.
Audience:
Specialized.
ISBN:
9780500515563 (hbk)0500515565 (hbk)
Dewey class:
659.1
Local class:
659.1
Language:
English
BRN:
1015286
Find it!
Total copies: 1
Available: 1
Place reservation for Hegarty on advertising : turning intelligence into magic